The December issue of The Drive Off Road focuses on the evolution of the automobile manufacturing and the various factors leading to the markets seemingly insatiable thirst for more and more lighter constructions capable to meet unprecedentedly high expectations.
Indeed, from framework and decorative body trims to engine, screws and bolts, every nanometer of a coating applied has to serve the higher goal of creating a fast, safe and yet visually appealing car that would outwear any given predecessor or competitor. During the last decades the automobile industry has been focusing on finding the right balance between functionality, modernity and eco-responsibility or, as the minds behind it all would say, mix-matching and balancing out the right electrochemical potentials.
If you want to know more about the ongoing search for the perfect balance, please proceed to the newsletter attached here below: